Earlier today, I picked up a fascinating new book by one of my favorite historians, Filipe Fernández-Armesto.
We have seen this dynamic play out in sector after sector.But with our "industry," which now must deliver on the U. Sustainable Development Goals and COP21 agreement, the challenge is different. The process will involve alternately zooming out to the larger picture and then zooming in to map, assess, benchmark and engage the different fields, disciplines, concepts and brandings.It’s more a case of developing a central operating system that can underpin everything that everyone in every sector does in the period through 2030 and beyond. We are asking this question as part of the scene-setting phase for a new two-year program on breakthrough innovation we are co-evolving with the U. Our central problem is that it is in the very nature of human beings to make things complicated.Someone said the song could be about bon jovi or guns n' roses. In bon jovi only jon looked a bit feminine (he doesn't any more, not without the hair), and in g n' r only axl did (he doesn;t any more, now he looks like a truck driver - I mean the kind you can see in movies fat, with a beard and half of his ass sticking out of his pants).So it couldn't be sbout the bands but their lead sigers :)I once heard an interview on "World Cafe." According to the interview, the song was originally supposed to be titled, "Cruisin' For The Ladies," but a songwriter friend told them it sounded cheesy.
In addition to mapping the various fragments of the evolving sustainability agenda, we plan to invite key players to reflect on progress in their field, on the barriers they have hit along the way, on the workarounds they have come up with, on the trajectories they envisage following in the coming years and decades, and on some of the ways they might engage and co-evolve with people inside and outside the sustainability sector.