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Check out our guide to the top press release services for small businesses.
This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
We recently launched a press release for our 10 Year Anniversary.
The press release is also effective because of its multifaceted storytelling.
It highlights a public figure’s connection to the local community (the same area served by our client).
First we are going to look at a press that we at Fit Small Business recently sent out, so that we can point out the attributes of a good press release.
A good press release immediately grabs the reader’s attention by explaining why it’s relevant.
In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.
I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story.
This press release about search engine marketing for small business was quite successful because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and the San Jose Mercury News.
I specialize in writing press releases aimed at small businesses, and have been doing this for many years.
One of the strongest things of this particular release is our headline.