We were very lucky; the apps that applied, it was a fantastic selection of really viable businesses, for the most part. But were we going after businesses that were just appealing to what we know? I mean you can do any kind of consumer insights or research. You only have 60 seconds to decide if you’re interested. And if you were on the fence, were you more likely to go green (yes vote) or red (no vote)? ‘Cause you’re like, “You’re so good, and this is such a good idea, but I’m full.ALBA: When it comes to diversity, women are still underrepresented in so many different places, but one place we’re not underrepresented is we hold a majority of the household income, and we control that. There’s tons of data that you can grab and understand — a niche market or a certain demo. You still need the same business skill sets, as far as like how do you tackle the issue? PALTROW: It changed throughout the course of the show. Ughhhh.” PALTROW: And then we couldn’t say that for TV. ALBA: But I mean all the rejection that we’ve been through only made us stronger, and it’s part of being an entrepreneur.ENTERTAINMENT WEEKLY: How did you guys get involved with the show, and what attracted you to the project?GWYNETH PALTROW: I think Ben [Silverman] called me.ALBA: We felt the gravity of people’s lives are kind of riding these businesses a lot of times. And I think really understanding what the values of the business are and making sure that the values always come first. And he was very aware of that because it was important for all of us, in order for us to be involved, because we’re a pretty diverse group.They don’t have a back-up plan, and so just being also cognizant of who’s going to be the best fit to help you take this idea to the next level and self-aware enough on our end to know where we fit and how that can be leveraged. Both of your companies can appeal to anyone, but they appeal particularly to women; did the apps you were interested in or were looking to pursue fall within that demographic?Was there anything unexpected from this process in terms of challenges or rewards?Did you learn about yourself and your companies as well?
So, I just felt like it was a really good fit, and I definitely wasn’t expecting or looking to do something like this, but the opportunity presented itself, and so I hopped onboard.
The new show, which debuts on Apple Music on June 6 at 9 p.m.
PT, follows aspiring app developers as they pitch their apps to the judging panel (which also includes will.and Gary Vaynerchuk) for a chance to earn a share in more than million of venture capital investment, as well as featured placement on the Apple app store.
We all have a mission and a purpose across all of our different industries that we’re in, and you can see that in every entrepreneur, certainly the ones that get through and get chosen.
And I think that’s ultimately what technology is here to do, is to enhance our lives and make it better.
From the footage I’ve seen, Jessica you generally seem to like to ask a lot of questions, whereas Gwyneth, you seem to like to sit back and take everything in and reflect. It’s a personality flaw, thanks for pointing that out.